President's Choice

Ricekins

Packaging Design // Semester IV

Ricekins Crackers is a fictional new gluten-free cracker produced by President's Choice, that meets the changing needs of a growing health-conscious Canadian population.

While I was designing my take on the Ricekins Cracker packaging, multiple ideas were scrapped in favour of a more clean and simplistic layout. The project itself was a partial rebrand of President's Choice's already existing packaging, and with that in mind I kept some visual elements in honour of their current packaging style while also mixing in my own ideas.